POLITICAL PUBLIC RELATIONS

    Public relations is widely recognized and political actors rely on communication to reach their key audiences. Nevertheless, the term political public relations is rarely used. Most commentators tend to refer to the term 'political communication. However, there is evidence that public relations played and continues to play an important role in the development of democratic representative government. 

As part of the development of democratic structures, the growth of pressure groups giving voice to individual concerns is important and thus shaping public opinion and public policy. Thus public relations influences and is influenced in return by politics. The relationship between the two are shaped by governmental systems and political debate as well as developments in public relations.

Political Relations with Publics: 

  This evidence of this approach within the political sphere comes from political marketing. Political parties collect data on voters through polling and focus groups. The impact of this has been to help shape party messages. Thus political parties have been using more research centred approach which have benefited them.